Format
Short street interviews asking people what they think about veganism, or whether they know where certain foods come from.
Watch a sample
Fabio Chaves on the Street
Take your brand to the street
Short street interviews asking people what they think about veganism — and whether they know where their food really comes from.
US$ 1,500
per month
6 months
minimum contract
10,000+
people reached/month
Overview
How the series works
Everything included in the sponsorship, from planning to publishing.
Investment
US$ 9,000 for 6 months (US$ 1,500 per month).
Included
Content preparation, film crew, travel (flights, car, meals, hotel, daily rates), hosting, editing, publishing and association of your brand with Fabio Chaves.
Minimum contract
6 months.
Filming locations
Several cities.
Frequency
One video per month of about 5 min + clips throughout the month (3 on average).
Goal
Create spontaneous, fun and educational content.
Reach
Audience, impact and method
Who we speak to and how the interviews happen.
Target audience
Through social media, we reach people who want to go vegan or who are sympathetic to the cause, answering the questions they may have. For the person being interviewed, it can be a big, unexpected positive impact.
Estimated impact
Every month, up to 10 people on location and thousands more through social media: at least 10,000 people.
Method
Approaching people on busy streets and occasionally offering a symbolic amount of money or a small reward for taking part.
Distribution
Where it is published
The main video goes live on YouTube and on the Vista-se portal. The clips run all month long across the other networks.
- YouTube
- Vista-se portal
- TikTok
- YouTube Shorts
- WhatsApp Channel
Your brand
Where your brand shows up
- Mentioned at the start of the video, spoken to camera: “This series is brought to you by…”
- Link in the video description.
- In the clips, the brand appears in the description/caption.
- Possibility of Instagram collabs with the brand.